Corporate Overview

Prolify increases the productivity of enterprises by enabling information workers to interact more efficiently and effectively with each other and with existing applications. Lead by a highly accomplished team, Prolify's management has been responsible for the development, sales and market penetration of several world-class enterprise applications including Mercury's Test Director (now Hewlett Packard's Quality Center) and Kintana's IT governance application. Founded in 2005, Prolify is headquartered in Netanya Israel with offices in Waltham, Mass., and is funded by Pitango Venture Capital, Eastronics and Veritas Venture Partners.

Management Team

Ariela
Avni
CEO

25 years as innovative senior manager in enterprise software including 12 years at Mercury. MBA from Northwestern University's Kellogg-Recanati School and a B.S. in Computer Engineering from the Technion Institute in Israel.

Board Member

Arie
Kogan
CTO

20 years experience leading worldwide R&D teams including the development of Mercury’s Test Director. Kogan holds a B.S. in Mathematics and Computer Science from Tel-Aviv University and a Masters equivalent in Avionic Systems Engineering jointly given by I.A.I and Haifa Technion.

Board Member

Kim
Donlan
VP of Marketing

25 years in senior marketing positions with fast growing start-ups and emerging technology/products. Donlan has extensive experience marketing solutions to the large enterprise and SMB markets. Donlan holds a BSBA from Northeastern University.

Board
of Directors

Dr. Giora
Yaron

Yaron serves as Chairman of the BOD for Mercury (NASDAQ: MERQE), as well as the Chairman of the BOD for Yissum (the commercialization company of the Hebrew University) and sits on the Board of Governors and Executive committee of the Hebrew University, Israel. From 1992-1995, Yaron was President of Indigo NV, leading the company to a NASDAQ IPO exceeding $1B in market capitalization.

Rona
Segev-Gal

A Partner with Pitango since mid 2005, Ms. Segev-Gal heads the Enterprise Software sector. Prior to Pitango, Segev-Gal was a Partner with Evergreen, where she led investments in and served on the boards of Traiana, Identify (acquired by BMC), Actona (acquired by Cisco), Varonis, Item Field (acquired by Informatica), and Aduva (acquired by Sun).

Michael
Kenny

Mr. Miki Kenny is the managing director of Eastronics Ltd, the largest high tech distribution company in Israel. Mr. Kenny holds an MBA from Stanford University, and a B.A. in Economics and Political Science from the Tel Aviv University.

Rann
Marom

Mr. Rann Marom focuses on investments in the software and communications fields at Veritas Venture Partners, where he has been a partner since 1999. Prior to Veritas, Rann held R&D positions in the Israel aerospace industry and served in Israel's Military Intelligence Corps; he is currently a Major in the Reserves. Rann's past and present board positions include Trivnet, Fring and CableMatrix (acquired by Sandvine in 2007).

Moshe
Egert

Mr. Moshe Egert has been a director with Prolify since January 2005. Mr. Egert has spent 15 years with Mercury in a variety of sales, marketing, and technical positions. Between 1996 and 2005, Mr. Egert served as the President of the EMEA operation for Mercury.